The Picture That Ended the Vietnam War

Eddie Adams’ famous photograph where he captures the moment a Vietnamese General executes a Viet Cong lieutenant who had just killed allied soldiers| Jan 30th ,1968| Saigon, Vietnam| Courtesy of Flickr

Winner of the Fall 2018 StMU History Media Award for

Article with the Best Use of Images

Article with the Best Introduction

The year was 1968. The month of January was almost over and “Tet,” the Vietnamese Lunar New Year, was about to begin. By now, Vietnam had been embroiled for years in a civil war. North Vietnam was under the leadership of a Communist government and South Vietnam was under the leadership of a government that was backed by West. The start of Tet in 1968 was used to launch a huge offensive by the Vietcong in which coordinated attacks took place all over South Vietnam to destabilize the region and push the United States to withdraw.1

The United States intervention in Vietnam began in 1965, a year after the unwarranted attacks by North Vietnam on United States Destroyer ships in the Gulf of Tonkin. By 1967, the number of American troops on the ground surged.2  Despite being involved in this conflict halfway across the globe, the war did not seem so distant with the steady stream of footage and photographs from the front-lines directly to living rooms all over America. In this regard, Vietnam was unique for being one of the first wars to be filmed and photographed extensively.3 The work done by journalists in Vietnam allowed the world to see what was happening in Vietnam firsthand. Among those in Vietnam documenting the war was Eddie Adams.

Eddie Adams had been involved with photography since an early age. He had been a photographer for his high school newspaper and had done some photography work for weddings. Upon graduating high school, he enlisted in the United States Marine Corp. As a Marine, Adams served as a combat photographer in Korea for almost 3 years. In 1965, in what he describes as an “alcoholic haze,” Adams and a close friend decided they would go to Vietnam to document the war.4 During his time in Vietnam is when Adams took the photograph of the Saigon execution.

The day Adams shot the picture featured above was February 1st. He recalls himself and NBC journalists heading toward Cholon, a section of the city of Saigon, because they heard of a battle taking place there. Adams came upon South Vietnamese Brigadier General Nguyen Ngoc Loan executing a Vietcong soldier, in cold blood, in broad day light, in the middle of the street. Adams recalls himself and the other journalist gathering around Loan as he grabbed the soldier. Adams assumed Loan was only going to threaten the man. In the instant Adams raised his camera to snap a photo, Loan raised his pistol and executed the soldier. Loan explained after, that the Vietcong soldier had killed many Americans and allied Vietnamese soldiers.5

The photograph showed up on all major news evening broadcasts and on the front cover of newspapers all over the world the next morning.6 The execution was also recorded, but the specific angle Adams got in his photograph showed the war in an indescribable way. Peter Braestrup, one of the most versed individuals on the Tet offensive, described the picture as a “kind of ultimate horror story that you captured in living color. But in terms of information it told you almost nothing.”7 His quote could not do more justice. What the world saw was a man who was wincing before certain death. They did not know the man was a part of the Vietcong. In the photograph, he seems to be wearing civilian clothes which misleads one. The man had also recently killed allied soldiers and was found armed during martial law- an offense that justifies the use of force.8 Eddie Adams believed he had done an injustice to Loan. He explained, “General Loan was our guy. We were supporting him… believe me, the Americans did just as bad things. I just happened to see this and shoot it…”9

Protestors hold a demonstration against the Vietnam war demanding immediate withdraw and peace | Oct. 21st 1967| Courtesy of National Archives

Despite the Johnson Administration’s attempt to win public support of the war, the images of the war painted a very different picture. Public opinion felt that the war was no longer winnable, rather it was now a matter of how America could save face.  Walter Cronkite, a well-respected news-anchor and a strong supporter for the war, was among those whose opinion shifted. It was reported that President Johnson believed “if I lost Cronkite, I’ve lost America.”10  The irony of it all was that the Tet Offensive was largely a failure for the Vietcong in terms of land gained and damage inflicted, but in the end its psychological impact on how Americans believed the war to be going, led to its success.11

South Vietnamese forces flee with civilians after napalm is accidentally dropped on a friendly village| June 8th, 1972| Courtesy of Flickr

While this photo was taken out of context, it did provide small truths of the war. Although the war was going well, horrendous acts were being committed. Eddie Adams and many others were able to expose the world to the atrocious acts being committed during the war. Nick Ut’s photo of a napalm strike on a village, is another photo that came to define the war. Ut’s photograph captured the moment children run away in horror from napalm strikes on their village.12 The shattered innocence and utter despair on the childrens’ faces while soldiers seem calm provides a stark incomprehensible contrast that pulls at the heart. These photographs captured only instances of the war. But in the frozen state of a photograph, one is able to examine and reexamine a photograph and truly take in all its details. There was no propaganda campaign that could ever keep a just people supporting a war when they saw photographs like these.

The Pacific Stars and Stripes front cover breaking the news of a ceasefire in Vietnam. | Jan. 29th, 1973| Courtesy of National Museum of the US Air Force

As journalist, Adams and the others were simply doing their jobs. Horst Faas explained about documenting the war, “I don’t think we influenced the war… [he believed simply that the job of journalist was to] record the suffering, the emotions and the sacrifices of both the Americans and the Vietnamese…”13 Their work allowed for the false reality America was living to fall apart. As Americans lived, worked, and played, the very basic rights all humans are entitled to were violated by both sides. As such, Americans responded. In 1973, with public support overwhelmingly against the war in Vietnam, the United States signed the Paris Agreement that led to the withdrawal of all American troops.14 The involvement of the United States in Vietnam continues to be synonymous with some of the most appalling violations of human rights, not only violations against Vietnamese civilians burned alive with napalm or killed slowly through cancer with massive exposure to Agent Orange, but also of the atrocities committed or witnessed by US forces. In addition, all US Soldiers exposed to Agent Orange in indirect ways as when combat medics who worked at Clark Air Force Base (Philippines Islands) received the US soldiers injured in Vietnam who had been evacuated by air. These combat medics  received soldiers injured in the field in Vietnam covered in Agent Orange with no protocol for decontamination for the injured nor for themselves as medical personnel. Fifty years on and they continue to die from cancers caused by exposure to Agent Orange. While the US left in 1973, the human suffering due to human rights violations done then, continues today. These images changed the public opinion and changed the course of history even when they may have not saved all those involved at the time, they avoided even greater damages and loss of life, for that we are grateful to these powerful images.

  1. Patrick Hagopian, America in the World, 1776 to the Present: A Supplement to the Dictionary of American History (Farmington Hills, MI: Charles Scribner’s Sons, 2016), 752.
  2. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 133, 183.
  3. James H. Willbanks, The Tet Offensive: A Concise History (New York: Columbia University Press, 2007), 5-6.
  4.  Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4.
  5. Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4.
  6. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 421.
  7. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 424.
  8. David Culbert, Television’s Visual Impact on Decision-Making in the USA, 1968: The Tet Offensive and Chicago’s Democratic National Convention, Journal of Contemporary History Vol. 33 (1998): 423, 426-428
  9.  Encyclopedia of World Biography, 2nd Edition, s.v. “Eddie Adams” (Detroit: Gale, 2005), 4-5.
  10. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 255.
  11. James H. Willbanks, Vietnam War: A Topical Exploration and Primary Source Collection (Santa Barbara, CA: ABC-CLIO, 2017), 249
  12. Hal Buell, The Napalm Girl, Vietnam 25, no. 1 (June 2012), 36-39.
  13. Deborah Stadler, Frontline Focus, Military History 33, no. 6 (March 2017), 56-61.
  14.  “12 Address to the Nation Announcing Conclusion of an Agreement on Ending the War and Restoring Peace in Vietnam. January 23, 1973.” 2001. American Reference Library – Primary Source Documents, (January, 1.)

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This Post Has 147 Comments

  1. Avatar

    I thoroughly enjoyed this article! The idea of the power of the press is incredible. When the war was occurring, the legitimacy of the press was questioned as well as the honesty of the government. This picture carried so much power because of the revelation of the meaning of the war. Without such information, it would have been a lot harder for the war to finish. This article emphasized the saying, a picture is worth a thousand words. It also proved the significance of journalism and the influence it has on society.

  2. Avatar

    Photographs and the media has so much impact on the world nowadays, and photographers like Adams happen to capture the perfect moment that can make the biggest difference on society. Even though this photo was misinterpreted by it’s viewers, it still showed how devastating war really is and brought awareness to what is happening to the world around. Photography is a form of art that can reach out to each person differently and cause a chain of reactions.

  3. Avatar

    It is crazy how a single picture could draw so much attention. With Television sets being more readily available and in almost in every American household it was easy to be able to spread the news around the world. Now to see what is going on in the world one would no longer have to rely on newspapers instead, all they would need to do is fire up your television to see whats going on.

  4. Avatar

    I honestly don’t know much about this was, but the picture itself catches a lot of attention. I found this article very different, it doesn’t take the approach the common approach but rather it takes about how photography in a way had a big role in this war. And I agree, the saying is true ” a picture is worth a thousand words” and in this case most other cases that is true. This is a very well written article.

  5. Avatar

    Vietnam was a war like any other, it had casualties by the thousands or more. Though one major difference as stated in the article was photography, and photography was a major factor in the Vietnam war. For the first time ever what solders saw on the battlefield was able to make its way to the home front, people saw civilians witnessed the true horrors of war in their own living rooms. People have a voice, they are able to protest and speak their mind legally as long as they are not violent, once people saw behind the scenes of what was happening in Vietnam they wanted to put an end to America’s involvement in this war.

  6. Avatar

    Photographs are capable of doing its own talking amongst the many people whom see it. And it was for the public to see, absorb, really question if it was their position then that would support what they saw now; to support a war through the lens of reality shifted the tone of the war. These photographs greatly drove the sum of people’s support and due to this, the United States had lacked the support from before which in mind would place more obstacles then the opportunity to win the war.

  7. Avatar

    As I don’t know much history on the Vietnam war, its attention grabbing to read about it for the first time. I found the descriptions of the pictures very meaningful, and this just goes to show that a picture truly is worth a thousand words. Both the execution shot and the shot of fleeing children display very emotional and tragic stand points. The power a picture can do to a story, problem, or case can greatly effect the overall verdict. I enjoyed the read and like the topic of journalism in photography.

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